Carnegie Mellon University
At CMU, I helped shape the university’s digital presence by producing 80+ workshop covers and managing official social campaigns, contributing to a 167% increase in workshop registrations. I wrote articles and created short-form content for 20+ campus events and collaborated with the archives to reintroduce historical imagery, resulting in the highest-performing posts across platforms.
This role sharpened my ability to blend data with design and taught me how to craft content that resonates—whether through inclusive branding, strategic scheduling, or storytelling that bridges past and present.
